This Year's Most Expertly Choreographed Ad Has A Superb Ending That Explains Everything

Here’s a commercial that should undoubtedly charm the Film judges at Cannes. It’s a spot out of Japan by agency Mori Inc., featuring incredible mathematical cho...

The Allure Of Ads

Commercials that mirror society and its idiosyncrasies are part of the prime time watch Stephen Leacock once famously defined advertising as the science of arresting the hu...

Facebook To Launch Premium TV Shows From June 2017

We all know how serious Facebook is when it comes to videos. From a mobile-first company, Facebook has now become a video-first company, and recently, Mark Zuckerberg had s...

Petals, Paintings & Punks: Pink Floyds Career - In Pictures

A new exhibition at the Victoria and Albert museum, London, chronicles the music, design and staging of Pink Floyd’s career – from the first flourish of creativ...

Why 47 Companies Stopped Competing And Started Collaborating For Good

In 2014, my creative agency Mekanism launched a campaign in partnership with non-profit Civic Nation called It’s On Us. The intention was simple but lofty: to end rap...

Indian Railways Will Create Biggest Ad Platform Outside TV

It seems that monetization is Indian Railways’ biggest mission as of now, and they are leaving no stone unturned to pump up more revenues, from every possible inch of...

IAA Joins Hands With Laadli: Media Awards For Gender Sensitivity

The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take the national awards across South Asia. In its tenth yea...

Poojita Chowdhury: The Accidental Filmmaker

Interview With Poojita Chowdhury

Our creative director, Shiv Bhalla caught up with Poojita Chowdhury, whose film ‘Gender Bender’ has been making waves. ...

FICCI Frames 2017: In The Era Of Digitization, Integrated Newsrooms And Industry Partnerships Is The Way Forward For Newspapers

MUMBAI, 23 March, 2017: The Indian print media has long enjoyed a strong readership base and a handsome share of the advertising budget. However, with the advent of disrupt...