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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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Sustainable Development

Wind Turbine Drone Inspection Could Be a $6 Billion Industry in Under a Decade

The prospect of a booming wind turbine drone-inspection industry conjures up the shiny, aspirational tech-done-right kind of vision we’d all like to see more of, does...

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Thought Factory

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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Sustainable Development

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sust...

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Thought Factory

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sustainability, l...

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Thought Factory

Environment, Development And The Paradox Of Progress

The wisdom of ancients was cast in proverbial stone when the Atharva Veda extolled believers to worship the environment, and consequently immortalized the message of preser...

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Thought Factory

The Subdued Whispers Of Posterity In Fallout

The world stood still as J. Robert Oppenheimer, the father of the atomic bomb quoted from a passage of the Bhagvad Geeta where Krishna reveals himself to Arjuna “I ha...

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Thought Factory

Years Of Living Dangerously: Merchants Of Doubt hiding An Inconvenient Truth

The Climate Change debate has been active for close to thirty years now. James E Hansen was the first scientist to expose to dangers of climate change when he decided to of...

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Thought Factory

Apathy, Waste And The Rhetoric Of Concern

Rafi Nagar, Deonar, Mumbai
April 2012

The auto-rickshaw stopped at the corner of the narrow road. A large mound of garbag...

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Bollywood

Katrina Kaif’s Suggestion On How A Female Actress Should Be Paid!

The disparity in the remuneration of female actors versus the male actors in India, has now attracted a reaction from Katrina Kaif. She says the industry is yet to see enou...

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