BARC Ratings: Bangla Channels Rise; Bhojpuri Market Sees Decline In Week 38.

In week 38 (September 19 – 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In th...

CNN-IBN, Thumbs Up And Being Human Presents VEER Season 2 In Association With American India Foundation.

New Delhi, 29 September 2015: In an effort to unleash the inner potential of people with disabilities and provide them the best employment opportunities, <...

BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

Crowded House Song Benefits Save The Children's Campaign For Refugees

Neil Finn has donated the Crowded House song ‘Help Is Coming’ to a Save the Children campaign to help refugees. The song is featured on a short film by Mat Whit...

BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

CNN-IBN Goes On ‘Mission Bengaluru’

Special series on the upcoming Bengaluru Municipal Elections~

New Delhi, 14 August 2015: As the city of Bengaluru gets ready for the upcoming munic...

Mass Media / Mass Effect

There is a scene in Inside Out where Joy and Sadness, Riley’s emotions along with Bing Bong, her imaginary friend are riding literally in her train of thought when th...