Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

TAM &IMRB International Launch Teleweb Audience Measurement.

The advertising and media industry is all set to get its first multimedia measurement data and integrated media planning tool. TAM Media Research & IMRB International h...

The Creator of 'Ethical Ad Blocker' Is Trying to Build an Ethical Tech Business

Since its release, Kazemi has received emails from users who didn’t get the joke. One person wondered why they couldn’t access the BBC website because they didn...

YFR Launches Mans’s World, For Gender Equality At 6th Jagran Film Festival

~ The biggest multi-starrer series on the internet ~

What are Parineeti Chopra, Kalki Koechlin, Richa Chadda, Rhea Chakraborty, Bhumi Pednekar, Pritish Nan...

Mumbai Welcomes 6th Jagran Film Festival

~ Festival opens with a gala opening ceremony and 2015 French film ‘Standing Tall’ ~

~ The opening day saw presence of personalities like R Madhavan, Ra...

BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

Life After Content Blocking

Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blockin...

DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...