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How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

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Unilever to include human rights & livelihood issues in growth blueprint

Unilever, the 49.8-billion-euro fast moving consumer goods (FMCG) corporation, is finally attempting to fill up an unseemly gap in its sustainability stratagem. The Unileve...

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Hydro-power plants blamed for deadly floods in India

Badly managed hydro-power projects in northern India were partly to blame for devastating floods last year that killed thousands of people and caused extensive damage, an e...

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Stem Ryots' Suicides with Organic Farming

Non-governmental organisation Praphanjam conducted a food festival — Chennai Parampariya Unavu Thiruvizha — recently, hoping to draw attention to organic farmin...

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India's Shift to a Sustainable Energy Future

India is the world’s fourth-largest energy consumer and will likely overtake China in the next decade as the primary source of growth in global energy demand. As NBR ...

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Life OK: The Challenger

Television viewers in India  are now jostling each other for the remote and couch space to watch their preferred show at prime time i.e.: 8pm to 11pm. With Star Plus, ...

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Content is Queen

I open my piece with the vide...

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3 Screens and The Missing 4th “R”

Screens surround us, and our children.

First of all there is the big screen, with its larger than life images, with its tinsel moorings, colors and the celebrities ...

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New degree in Sustainable Agriculture launched at Hertfordshire

The BSc (Hons) in Sustainable Agriculture and Food Security has been designed around internationally recognized expertise and facilities at four partner institutions all lo...

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