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Marketing In The New Matriarchy: Women Have Never Had It So Good

The Rise of Feminine Values in Society Is Creating Better Marketing As women have increased their economic power in society and taken on more and more leadership roles &mda...

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Maleficent Shows Strength of Female Audiences at Box Office

“Maleficent” rode “Frozen’s” coattails to a decisive victory at last weekend’s box office, analysts say. More than any other Hollywood p...

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Madhuri Dixit Is Mascot For M.P. Health Campaign

The Madhya Pradesh government has appointed actor Madhuri Dixit as the brand ambassador for its Mamta Abhiyaan (maternal and child health) campaign. Ms. Dixit will kick off...

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Girl’s Action Figure With A Realistic Breast-To-Hip Ratio

Anyone who pays attention to toys must have noticed that, while there are zillions of action figures aimed at boys, there are very few for girls. And the female figurines t...

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Will access to toilets guarantee women's security in rural India?

The Badaun rape incident shows how vulnerable women are to sexual violence when there are no toilets in homes The shocking incident of gang rape and murder of two minor gir...

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Plus-Size Models Awesomely Re-Create Sports Illustrated’s Swimsuit Cover

Plus-size swimwear company Swimsuits for All set out to prove that “sexy curves go beyond a size four” by shooting its own swimwear calendar, including a pictur...

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Campaign Against Environment Pollution

In a bid to raise awareness on environmental pollution among women and children residing in pollution-prone localities, the women?s wing of Green Climate launched a 10-day ...

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Jewel Releases New Song To Raise Awareness Of Lung Cancer

Grammy-nominated singer-songwriter Jewel has unveiled a new song, “Sing On,” in support of LUNG FORCE, a new initiative to make lung cancer in women a public he...

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50% Pregnant Women With Hypertension Who Snore Unknowingly Have Sleep Disorder

One in two hypertensive pregnant women who habitually snore may have unrecognized obstructive sleep apnea, a sleeping disorder that can reduce blood oxygen levels during th...

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Study Blames Anaemia In Maternal, Perinatal Deaths

A study in Nagpur has revealed that anaemia is a big factor in the high Maternal Mortality Rate (MMR) as well as perinatal mortality rate (death of foetus after seven month...

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