BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

Media Matters

These days the controversies around the media are about fake news, marketing gimmicks and overall dumbing down....

Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

No Room With An Interview Any More

Yesterday, a master blaster -- a former editor of mine whom I respect unconditionally-- called up from the deepest shade of blue, to ask, “Can you interview Lata Mang...

True Review Movie - Sachin A Billion Dreams

Cast: Sachin Tendulkar, Arjun Tendulkar, Sara Tendulkar Mayuresh Pem, Mahendra Singh Dhoni, Anjali Tendulkar, Virender Sehwag, Amitabh Bachchan.

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Trans People Would Love To Adopt As Shown In The Powerful Vicks Ad, But They Legally Can't

If you are among the ones, like yours truly, who got a little teary-eyed after watching the Vicks ad that surfaced on your Facebook timeline, you have company. There's a go...

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...