Reviving Local Journalism is the Need of the Hour

With the growth in commercial radio and television throughout the 1950s and early 1960s, arts and education pro...

BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

Media Matters

These days the controversies around the media are about fake news, marketing gimmicks and overall dumbing down....

Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

No Room With An Interview Any More

Yesterday, a master blaster -- a former editor of mine whom I respect unconditionally-- called up from the deepest shade of blue, to ask, “Can you interview Lata Mang...

True Review Movie - Sachin A Billion Dreams

Cast: Sachin Tendulkar, Arjun Tendulkar, Sara Tendulkar Mayuresh Pem, Mahendra Singh Dhoni, Anjali Tendulkar, Virender Sehwag, Amitabh Bachchan.

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Trans People Would Love To Adopt As Shown In The Powerful Vicks Ad, But They Legally Can't

If you are among the ones, like yours truly, who got a little teary-eyed after watching the Vicks ad that surfaced on your Facebook timeline, you have company. There's a go...

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...