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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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ALTERNATIVE ENTERTAINMENT: CINEMA, LITERATURE, MYTHOLOGY & INCEST

Exploring the complex theme of incest in mythology, literature, and cinema across cultures, highlighting its influence on art, storytelling, an...

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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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HEALTH: ATTITUDE SICKNESS IS A SILENT KILLER

Exploring the silent epidemic of attitude sickness—an urban psychological condition born from societal isolation, superiority complexes, ...

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THOUGHT FACTORY: EULOGIES IN THE POST TRUTH ERA

Reflecting on the legacies of Shyam Benegal and Manmohan Singh: Sharad Raj navigates hyperbolic tributes, nuanced critiques, a...

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THOUGHT FACTORY: MEMORIES OF A LEGEND

Remembering Shyam Benegal: A visionary filmmaker who redefined Indian cinema with his pioneering stories, humility, and unwave...

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BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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SUSTAINABLE DEVELOPMENT: REVOLUTIONIZING HEALTHCARE BY PROVIDING RURAL LIFELINES

Bringing advanced medical care to rural Maharashtra, SumeetSSG’s new ambulance fleet provides vital emergency support, bridging the healt...

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TRENDING: EVERYTHING WE DESIRE IS ON THE OTHER SIDE OF FEAR

Discover how Nancy Katyal’s Commit to Yourself offers practical strategies for personal growth, breaking free from toxic pattern...

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POLITICS: GLOBAL VIOLENCE AND THE HUMAN TOLL

As wars and violence surge worldwide, this article explores the tragic human cost, global power dynamics, and the urgent need for peace and uni...

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