BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

Canada's National Anthem Becomes Gender Neutral

Canada's national anthem 'O Canada' went through a sl...

Indian Rap Song on Swachhta made by the Slum Kids of Patna is going International

The children of a tiny little slum in Patna are rejoicing over their new-found success and identity. A peppy little song, The Story of Kacharapur made b...

What’s gone wrong with TV news in India

Broadcast news has dominated as the major source of news and information across the world for over 3 decades. This was all the more possible...

Indian Soap Tackles Taboos To Become World's Most Watched

Over 400m people watch show, with storyline including acid attacks, domestic violence and abortion of female foetuses An Indian soap opera whose themes include acid attacks...

True Review Movie - Sachin A Billion Dreams

Cast: Sachin Tendulkar, Arjun Tendulkar, Sara Tendulkar Mayuresh Pem, Mahendra Singh Dhoni, Anjali Tendulkar, Virender Sehwag, Amitabh Bachchan.

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Right To Be Gay: New Show On NDTV Prime From 25th November

Director and writer Amit Khanna, who created the first ever LGBT web-series called All About Section 377, has added one more feather in his cap. The series which won hearts...

Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...