Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

True Review: Satyamev Jayate - Season 2

Last Sunday morning, television was in its authentic avatar as a medium of infotainment. Back to back, two opening episodes,  on two separate networks —  Sh...

Obama: I take full responsibility for fixing health site

US President Barack Obama has accepted “full responsibility” for ensuring the troubled healthcare website gets fixed.

Speaking in Boston, he said he was...