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Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Thought Factory

All about Eve: A History of the Hindi Film Heroine

All about Eve: A History of the Hindi Film HeroineThe more things change, the more they remain the same when it comes to the portrayal of women...

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Thought Factory

Game Changer, Marketer, Entertainer, Interpreter: The Film Critic

Monojit Lahiri investigates through the incisive commentary of critics as well as filmmakers, what film reviews and film criti...

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Bollywood

Disillusionment to anger: A tale of two Vijays

It’s the week of two ‘Vijays’, Guru Dutt and Amitabh Bachchan - the former is remembered on his death anniversary and the lat...

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Movies

Paradisos Lost

With the ongoing pandemic, the future of the surviving single-screen cinema halls is under a question mark. Film historian, Dhruv Soman...

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Movies

Those Guilty Pleasures

Film historian Dhruv Somani, writes on those traditional mandatory things we sorely miss in the movies today.

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Business and Politics

When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Trending

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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