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Search ResultBUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?
A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...
Read MoreMOVIES: DEATH BY DESIGN, BUT NOT QUITE





Inspired by a global star’s interview, Srijit Mukherji’s sequel to Hemlock Society teems with puns, pop culture, and philo...
Read MoreFESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!
Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...
Read MoreBUSINESS: HOW INDIAN IS INDIAN ADVERTISING?
As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...
Read MoreBOLLYWOOD: CAN MODELS ACT…ELEPHANTS FLY AND TIGERS SING?
From ramp to reel: Unpacking Bollywood’s obsession with models and the evolving debate on talent versus glamour. Monojit Lahiri Read More
ALTERNATIVE ENTERTAINMENT: MEMORIES OF A MRINAL SEN…WATCHER
On his 6th death anniversary on Dec 30th, Monojit Lahiri pays tribute to the memory of India’s globally acclaimed Parall...
Read MoreTRENDING: END CENTRAL INFLUENCE IN STATE ELECTIONS
Ensuring fair democracy in India means banning central leaders from state election campaigns, safeguarding federalism, and allowing state gover...
Read MoreBUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA
Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...
Read MoreBOLLYWOOD: SHAH RUKH KHAN’S STORYTELLING DILEMMA
Exploring Shah Rukh Khan's film trajectory, from his anti-hero edge to pandering to the male gaze, questioning the ethical lines blurred in Bol...
Read MoreBUSINESS: THE BIG DADDY OF THE BIG IDEA!
Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...
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