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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Environment

ENVIRONMENT: TURNING TRASH INTO TRENDY THREADS

Whistling Woods International champions sustainability through student-led innovation, transforming plastic waste into fashion-forward T-shirts...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Business and Politics

POLITICS: BACKLASH ON DEI AND INTELLECTUAL INEQUALITY

As right-wing governments dismantle Diversity, Equity, and Inclusion, they push societies into intellectual and economic stagnation while the p...

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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Business and Politics

POLITICS: GLOBAL CONCERNS THAT SHAPE OUR FUTURE

As inequality deepens, the future of millions remains uncertain. Without meaningful intervention, the dreams and aspirations of the world's mid...

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Business and Politics

POLITICS: SILENCE, A WEAPON AND SHIELD

Dr. Manmohan Singh’s dignified silence inspires integrity, while Bollywood’s silence on farmers’ struggles highlights a troub...

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Thought Factory

THOUGHT FACTORY: EULOGIES IN THE POST TRUTH ERA

Reflecting on the legacies of Shyam Benegal and Manmohan Singh: Sharad Raj navigates hyperbolic tributes, nuanced critiques, a...

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Thought Factory

THOUGHT FACTORY: A VISIONARY LEADER AND ECONOMIST

Dr. Manmohan Singh, India’s transformative economist and statesman, leaves behind a legacy of integrity, visionary reforms, and inclusive...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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