Web talent on the rise but…

The fresh acting talent on the OTT platforms could rewrite the rules of Bollywood’s age-old star system but… are they promoted suf...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

SMM AUSAJA: Keeper Of Our Cine-Heritage & Memorabilia

SMM AUSAJA, our man in the frame, deserves not just this mere article, but perhaps books on him writes Aparajita Krishna.

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

BOLLYWOOD FIGHTS BACK!

Bollywood has come together to seek redress against the irresponsible, derogatory and defamatory reporting by Times Now and Re...

India's soft power - the unrealized potential

Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna

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Justice Is A Blindfolded Woman

Anupama Mandloi tells you why it is a good thing that the girl gang raped in Hathras isn’t alive to see the travesty of ...

Gold for SHOPS Plus’ ‘50 Shades of ISHQ’

USAID’s flagship project in private sector health, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus in India won gold i...