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Business and Politics

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Health

Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

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TV

Run, trailer, run

Khalid Mohamed checks out the Laxmmi Bomb trailer, the by-now iconic series Jamtara and the aptly-titled Poison 2

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Kaleidoscope

Ten Years with Guru Dutt

Ten Years with Guru Dutt, Abrar Alvi’s Journey is the behind-the-scenes story of Guru Dutt Films, written by Sathya Saran Read More

Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Powerful People

SMM AUSAJA: Keeper Of Our Cine-Heritage & Memorabilia

SMM AUSAJA, our man in the frame, deserves not just this mere article, but perhaps books on him writes Aparajita Krishna.

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Business and Politics

India's soft power - the unrealized potential

Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna

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Human Rights

Justice Is A Blindfolded Woman

Anupama Mandloi tells you why it is a good thing that the girl gang raped in Hathras isn’t alive to see the travesty of ...

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Gender

Gold for SHOPS Plus’ ‘50 Shades of ISHQ’

USAID’s flagship project in private sector health, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus in India won gold i...

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