TRADITION - BOON OR BANE

Tradition is a word that almost all Indians have grown up hearing. "India is a land of tradition", "our traditions date back to the earliest forms of civilisation", are jus...

Digging Deep: Our Affinity For Rituals

We build off the shoulders of our ancestors. As the shadow of our pastdances against the wall of time, every nuanced movement, every refraction, every proportion contains t...

POLITICS AND COMPLEXITY OF CULTURES IN INDIAN MEDIA

Writing entertaining content is no longer about an indulgence; nor about the purging of an overwhelmed soul.

Neither is it about following directives of marketing a...

Women's Day Special: The Powerpuff Girls of Bollywood

“She takes care of herself, she is ahead of her time” is a line taken from one of my favourite songs “She’s always a Woman”. Yes, that’s...

Is A Number Crunching Agency Needed?

Vinta Nanda, Filmmaker-

Box office figures should be accurate. Yes, Bollywood should take help of agencies like Rentrak a...

215 million indians have zero assets

As PM Modi makes it clear that “inclusion” is the new emerging political mantra in the country, a new report estimates that 215 million Indians are excluded fro...

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

OF MISOGYNY, MENTAL HEALTH, STORYTELLING AND ALL INDIA BAKHCHOD!

Imperfection is beauty, madness is genius - and it's better to be absolutely ridiculous than absolutely boring. ~ Marilyn Monroe

It has now been a long time that I ...

Jessica Alba Fights Childhood Cancer with The MaxLove Project

Jessica Alba’s eco-friendly family and baby product company, The Honest Company, might still be fairly new, but it has already started making a difference. Last year,...