BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

True Review TV - Ghosts Can Be Fun

July and August have seen Life OK bring in two new shows -- Ek Nayi Umeed, a medical drama first telecast in mid -July. With its coherent script, fine star cast and ticking...

Amitabh Bachchan, Ratan Tata Promote TB-Free India

Megastar Amitabh Bachchan and renowned business tycoon Ratan Tata on Thursday lent support to the government’s “Call to Action for a TB-Free India”. Both ...

Vivek Oberoi Visits His Extended Family In Vrindavan

Vivek Oberoi is a man of his words and makes it a point to live up to his commitments. The talented actor and philanthropist who turned a year older on September 3 kept his...

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

True Review TV - New Hope, Old Hand

July has been somewhat satisfying for televiewing, barring a few glitches and peeves. Admittedly, I would doff my cap to Asit Modi, his team of writers and cast of Taarak M...

Environment, Development And The Paradox Of Progress

The wisdom of ancients was cast in proverbial stone when the Atharva Veda extolled believers to worship the environment, and consequently immortalized the message of preser...

Apathy, Waste And The Rhetoric Of Concern

Rafi Nagar, Deonar, Mumbai
April 2012

The auto-rickshaw stopped at the corner of the narrow road. A large mound of garbag...