PRIMETIME?S MAHA GAMECHANGER

Life OK?s channel driver Mahakumbh- Ek Rahasaya, Ek Kahani, is a unique challenger to the saas-bahu sagas at primetime. Grabbing eyeballs on weekdays at 8 pm, the supernatu...

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

Mark Zuckerberg And Priscilla Chan Give $75 Million To San Francisco General Hospital

San Francisco General Hospital Foundation (the Foundation) will receive an historic grant of $75 million from Facebook founder and CEO Mark Zuckerberg and Dr. Priscilla Cha...

Salman Khan and Kareena Kapoor paint the town red

Salman Khan might be one of the most controversial stars of Bollywood, but when it comes to charity, he is the darling of the masses. Do’ you remember us telling told...

Stars Attend Hollywood Stands Up To Cancer

Hollywood Stands Up To Cancer, presented by the Entertainment Industry Foundation (EIF) and chaired by Jim Toth and Reese Witherspoon, took place in Culver City, CA, on Wed...

“To Be or Not To Be”

Nature gives the gift of life.

Law gives the right to life.

Who is to grant, not to live?

It is often a cause of wonderment why human ashes are grey...

Ekta Kapoor's Changing Act

There is something about Ekta Kapoor?s newest prime time show Itna Karo Na Mujhe Pyaar showing on Sony EntertainmentTelevision, which pulls you to watch it each night Monda...

Shakira Launches World Baby Shower To Benefit UNICEF

After the success of the UNICEF baby shower for their first son, Milan, Shakira and Gerard decided to create a shareable shower available for any and all expectant mothers ...

Madonna calls for charity donations for Malawi flooding victims

Pop superstar Madonna has urged fans to donate money to help victims of the deadly floods which have swept through Malawi over the past week. The Material Girl hitmaker, wh...