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Sustainable Development

Building a lasting peace: where are the women?

Fourteen years ago, the UN Security Council officially recognised the importance of fully-involving women in all peace and security efforts in Resolution 1325. But when we ...

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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Sustainable Development

How gender affects the decision-making process

Not too long ago, we conducted a Gender Intelligence workshop with a senior leadership team responsible for global innovation and marketing. As part of the session, we aske...

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