BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

Social Media Sharing, News And Opinion Leadership: Recent Research.

Although social media channels have not yet become the primary way that the public at large accesses news, many recent reports and studies confirm that social networks are ...

NOW ART FITS TO COLUMNS OF EXCEL SHEETS!

In the last week I happened to spend an evening with relatives who were visiting Mumbai from Jammu; my hometown and the place I took birth in. It’s a no-brainer that ...

OF MISOGYNY, MENTAL HEALTH, STORYTELLING AND ALL INDIA BAKHCHOD!

Imperfection is beauty, madness is genius - and it's better to be absolutely ridiculous than absolutely boring. ~ Marilyn Monroe

It has now been a long time that I ...

An outsider’s look into the conceptual polarity of Schizophrenia and Depression

“The creativity of people on the schizophrenic end of the human continuum is a creativity that springs from the inability to accept the standardized cultural denials ...

Manhattan Short and Vivanta by Taj announce the winners of the ‘Vote for India’ initiative

~ The unique festival, presented by Vivanta by Taj, is dedicated to the short film genre and is i...