BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Manisha Korde on 'Progressive writing in times of Fragmented Viewership' at Elevate 2K18

Manisha Korde, Screen Writer and Joint Secretary, Screen Writers Association speaks at Elevate 2K18, Mumbai. She spoke about how the SWA helps the people who contribute to ...

BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

Sacred Games: Are You Not Entertained?

Revolt is the name of the game – a defiance of the authority or a calling for justice – who decides...

BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

The Ever Self-indulgent Bollywood Marketing

It is well known that in spite of producing the largest number of films in the world, the health of the industr...

Films: Opportunity in the Crisis

In several of my recent articles I have written about the crisis facing Indian film industry, specially Bollywo...

The Writing is on the Wall

The year 2017 will go down in the history of the media and entertainment industries of the world as one, which was the most disruptive ever....

What’s gone wrong with TV news in India

Broadcast news has dominated as the major source of news and information across the world for over 3 decades. This was all the more possible...