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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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ALTERNATIVE ENTERTAINMENT: THROUGH A MASTER’S LENS

Khalid Mohamed in conversation with the celebrated lensman, Rafique Sayed, on the vital essence of photograph...

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BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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POWERFUL PEOPLE: THE BIG WORLD OF PRAVESH SIPPY

Khalid Mohamed in conversation with Pravesh Sippy on changing lanes from the big-budget films of his father N...

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BOLLYWOOD: LET HEROINES BE FUNNY, TOO

Comedy Roles for Bollywood Heroines? Kya Joke Mara!! Monojit Lahiri wonders why good, solid comic roles are not writt...

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THOUGHT FACTORY: VALIDATION COMES WITH EXPIRY

The Fleeting Follower Game – Featuring “The Substance” & “Nayak” (The Hero) — a cultural reflection on ...

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SUSTAINABLE DEVELOPMENT: BREAKING THE SILENCE

A courageous ride across India to shatter mental health stigma — a bold journey of empathy, storytelling, and healing that brings hope, a...

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HOLLYWOOD: SECRET WARS & THE COMICS BEHIND AVENGERS DOOMSDAY

With fans breaking the Internet during the recent cast announcement of the next film involving the Avengers, Avengers Doomsday, a die-hard fan ...

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GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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THOUGHT FACTORY: A REVOLUTION BREWING IN THE BURBS

A stunning showcase of six bold one-act plays, The Micro Theatre’s Set A captures the voice of Mumbai’s youth—raw, relevant, ...

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