Jeff Bridges Fronts Will Rogers Institute Theatrical Fundraising Campaign

The Will Rogers Institute (WRI) is proud to announce Jeff Bridges, star of upcoming science fiction film, The Giver, as its 2014 Summer Theatrical Fundraising Spokesperson....

Kate del Castillo Says No To Animal Circuses In Mexico City

Mexico City is poised to ban the use of animals in circuses, with the recently passed bill just awaiting Mayor Miguel Ángel Mancera’s signature—and in a ...

Saks Fifth Avenue And Saturday Night Live Partner For Key To The Cure Campaign

Saks Fifth Avenue has announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the Entertainment Industry Foundation (EIF) ...

Salman Khan to help fans get jobs

Salman Khan is Perfectly Being Said As The Man With Golden Heart. The Whole India is Aware of His Charity Work. He is Very Much Known for His Generous Work Which The Khan D...

Carrie Underwood heads to Haiti for charity trip

Country star Carrie Underwood has embarked on a trip to Haiti as part of a children’s charity mission. The Blown Away hit maker joined forces with officials from the ...

Gavin DeGraw Helps Launch Bedside Performance Program At City Of Hope

Cancer patients at City of Hope were surprised with an intimate performance by Grammy-nominated musician and songwriter Gavin DeGraw as charity organization Musicians on Ca...

United Technologies and SOS Children’s Villages announce ‘Project Vidya’ Initiative to support education of 800 children in SOS Villages across 9 cities in India

United Technologies and SOS Children’s Villages announce ‘Project Vidya’

Initiative to support education of 800children in SOS Villages across 9 c...

Zoe Saldana Attends VERTE Fundraiser To Benefit Grades Of Green

Avatar actress Zoe Saldana was the surprise presenter at the annual VERTE fundraiser to benefit Grades of Green, an environmental education nonprofit that empowers K–...

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...