BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

Chrome Launches Tool To Study TV Consumption Pattern In Rural India

India’s TV research and analytics company Chrome DM has launched Chrome Rural Track. Every month, Chrome Rural Track will map 1, 05,000 villages across India to study...

Kannada Feature ‘Thithi’ Wins Two Awards At Locarno Film Festival

RaamReddy’s debut Thithi has won two awards at the Locarno International Film Festival. The Kannada movie, which was competing in the section titled Concorso Cineasti...

How To Cure Blindness Around The World..

As part of a blog series on Social Entrepreneurs, Thulsi Ravilla, Executive Director of Aravind Eye Care System, talks about democratizing healthcare and eliminating blindn...

HDFC Changing Rural Banking In India Forever

In remote villages and deep hinterland of India, installing and  maintaining an ATM machine is a huge challenge. But banking needs to be spread and rural population ar...

True Review TV - Oh, The Fickle Viewers!

As Dil Ki Baatein Dil Hi Jaane wraps up in mid-August, one hopes for a dignified end. The show is being unceremoniously guided out because viewers in the interiors don?t id...

An Elite Cafeteria Or A Canteen For Everyone?

June 30, 2015, 9.15 pm

I heaved a sigh of relief as I put down my purse, lunchbox, umbrella and some vegetables I ...