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How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Air we breathe is dense with pollutants

Level of air pollution in the city is higher than it was in previous pre-monsoon assessments. Ambient air quality prior to onset of rains, according to report released by t...

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About 1.6 Billion People Of The World Depend On Forests For Living

First-ever survey on forest genetic resources by FAO calls for urgent measures to protect the precious resources which provide a range of economic, health and ecological be...

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Environment: Clear the air on green clearances

The new government needs to bring in second-generation reforms for environment which can strike a balance between the need for economic development and rights of a local co...

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India needs to invest $834 billion for lower carbon emissions by 2030

India will have to invest $834 billion in the two decades ending 2030 to reduce its emission intensity to gross domestic product by 42 per cent over 2007 levels, according ...

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Solar winds increase lightning strikes on earth

A new study suggests that lightning on earth is triggered by energy particles from the Sun. Now, researchers at Reading University have discovered a link between increased ...

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Two-stroke vehicles are the worst polluters

Six per cent of bikes and 70 per cent of three wheelers run on two-stroke engines in India Two-stroke scooters and mopeds are a significant source of vehicular pollution. A...

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A future of thirst: Water crisis lies on the horizon

The next time your throat is as dry as a bone and the Sun is beating down, take a glass of clean, cool water. Savour it. Sip by sip. Vital and appreciated as that water is,...

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Film makers throng to Jagran Film Festival 2014

14th May 2014: Hardly had Jagran Film Festival opened its call for entries, it ended up receiving hundreds ofentries in the first phase itself. The Festiva...

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Polio’s Return After Near Eradication Prompts a Global Health Warning

Alarmed by the spread of polio to several fragile countries, the World Health Organization declared a global health emergency on Monday for only the second time since regul...

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