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Star Plus And Aamir Khan’s Ad On Gender Equality Garners Over 2 Million Views

The ad film showcases Aamir Khan as a small town, middle class but new-age father who is confident that his daughters will take ahead the legacy of his business A week befo...

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Environment

Locals Accuse Pakistan Of Doing The Dirty By Turning To Coal To Meet Energy Needs

Amid the din of the excavating machines and the rumble of dumpers removing and hauling tonnes of earth, the voice of indigenous communities in Pakistan’s Sindh provin...

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Gender

United Colors Of Benetton Bets Big On Femvertising

A look at the brand's new spot titled #UnitedByHalf, which promotes equality of the genders. 'Gender Equality' seems to have grabbed the limelight lately with several brand...

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Alternative Entertainment

From a Village in Kutch, Pabiben Rabari Created a Global Brand to Empower Local Female Artisans

Kutch is celebrated for its art, crafts, music, dance, and people. Smt. Pabiben Rabari, founder of Pabiben.com, one of the first Women Artisan enterprises, and based in Bha...

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Bollywood

Bollywood Bats For Clean India!

While films are now addressing serious social issues, it is overwhelming to see Bollywood celebrities taking charge offscreen as well. Doing their bit to spread awareness o...

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TV

Wanted: Content For Change

Back in the 1990s, I was at a lesser known Irani bakery in Pune; other than the famous Shrewsbury biscuits, this one was also famous for bread rolls. My aunt made several v...

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Bollywood

Priyanka Chopra Signed In As Assam Tourism Brand Ambassador

Actress Priyanka Chopra is now associated with a noble cause. She was signed in as a brand ambassador by tourism department of Assam to promote tourism of Assam under the t...

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Bollywood

TB Survivor Amitabh Bachchan Gets Awarded By US Embassy For Spreading Awareness. Watch Video, Pics

Bollywood legend Amitabh Bachchan has been a tuberculosis survivor. He said he suffered from TB in 2000, and has been supporting the initiative to spread awareness about th...

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Gender

Pink Actress Taapsee Pannu Takes A Bold Stand Against Fairness Cream Brands

Not so shockingly, it turns out that Taapsee Pannu, the actress who came into national prominence last year as one of the leads of the female empowerment film Pink, believe...

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Environment

The Eco Guide To Good Plastic

Cruel, but I had no choice. If we carry on creating and consuming plastic as we are now, and hoping that trainer innovation will do the heavy lifting (it won’t), by 2...

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