NETWORK18 & ORF INITIATIVE – THE INDIA – US DIALOGUES

~Setting the Agenda for a strategic partnership between two great democracies~

New Delhi, January 2015: In the lead up to President Obama&...

IBN7s' MAHA Programming On Magh Mela 2015

New Delhi, 2^nd January 2015: IBN7 brings to its viewers the most comprehensive programming on one of the biggest annual religious even...

Programming trends that ruled TV in 2014

Producers and broadcasters are now adopting an international style of programming with finite shows that last for a certain time period and deal with concepts that do not n...

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

“Indian audiences are ready for almost anything – it’s the broadcasters that have to take the onus.” Says Ritu Bhatia in her exclusive interview with us

1. What is your writing background?

I studied film and TV at XIC and then learned on the job in films. I assisted on several films and then wrote A...

Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...

Zindagi – Jodey Dilon Ko: A New Beginning

At 8 pm on Monday June 23rd, a new channel presented itself on an already crowded platform of General Entertainment Channels. Zindagi - Jodey Dilon Ko is Zee TV?s new value...