“Broadcasters Need To Stop Relying On Advertisers For Revenue”: Sameer Nair

Broadcasters need to stop relying solely on advertisers as their main source of revenue. Moreover as digitisation reaches the third phase, it is imperative to for them to c...

FRAME UR IDEA' @ FICCI FRAMES 2015

For the very first time FICCI Frames 2015, to have pitching sessions called ‘Frame ur Idea’.

The design of ‘Frame ur Idea’ supports the pres...

Television’s Otherwise Abled People

When it comes to portraying a mentally imbalanced person on the screen, and I am referring to television, there is a misconception that any character that has retardation i...

A YEAR OF CHANGE

2014 has been a year of change. It witnessed the launch of three new channels ? Zindagi, Sony Pal and EPIC. It also marked the entry of Amitabh Bachchan in the fiction genr...

Programming trends that ruled TV in 2014

Producers and broadcasters are now adopting an international style of programming with finite shows that last for a certain time period and deal with concepts that do not n...

“You should never underestimate the power of good writing”: Namit Sharma

Utilising his 15 years of experience across genres, he has created great programming for Zee TV. From broadcasting to content generation, it’s an amalgamation of seve...

Can TV Save India?

But in the 1990s, cable television arrived and private channels like Star Plus and Zee TV popped up — and quickly started catering to the lowest common denominator. T...

Sadhana Singh replaces Alka Kaushal in Sony Pal's Hamari Sister Didi!

Talented actress Alka Kaushal to get replaced by noted actress Sadhana Singh in Sony Pal’s Hamari Sister Didi. Talented actress Alka Kaushal who plays a grey shade ch...

Zindagi – Jodey Dilon Ko: A New Beginning

At 8 pm on Monday June 23rd, a new channel presented itself on an already crowded platform of General Entertainment Channels. Zindagi - Jodey Dilon Ko is Zee TV?s new value...