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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

GENDER: A DEAFENING SILENCE IN THE POLITICIZED DISCOURSE

It’s time to look at the deep-rooted issues surrounding rape culture in India, from the persistence of patriarchy and media complicity to...

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BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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POWERFUL PEOPLE: UNTOLD STORY OF SRIDEVI

Discover the untold story of Sridevi through the lens of Amborish Roychoudhury, where passion for Indian cinema meets research, unveiling a leg...

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ALTERNATIVE ENTERTAINMENT: SHYAM BENEGAL’S MANTHAN

Thanks to the efforts of the Film Heritage Foundation, Shyam Benegal’s masterpiece has reached a new generation, proving cinema’s p...

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AI & TECHNOLOGY: HOW (IN)HUMAN  IS AI!

Authoritarian governments have multiple tools at their disposal to control social media and suppress free speech, ranging from legal and regula...

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TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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FESTIVALS: GRAND FINALE AT KASHISH PRIDE FILM FESTIVAL

Indian Trans and Non-Binary filmmakers, actors win big at 15th KASHISH Pride Film Festival. Indian films Night Queen, IYKYK won, along with Dea...

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FESTIVALS: NANAD BHABHI TAKE UP THE CHALLENGE SAYS ZAIKAK

Homemakerz has achieved a reasonable retail turnover every month, in Mumbai, Pune, Goa, and Gujarat, and the good thing is that their online sa...

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ALTERNATIVE ENTERTAINMENT: 50 YEARS OF GARM HAWA

On Balraj Sahni’s birth anniversary, Shantanu Ray Chaudhuri looks at the lasting legacy of Garm Hawa, which celebrates i...

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