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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Thought Factory

THE RITE OF PASSAGE

“Man is born free but everywhere he is in chains” quoted Jean Jacques Rousseau, the famous French philosopher. The history of mankind has been the history of ev...

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TV

Courtroom Drama Double Bill

Weekend nights couch potatoes have a choice of crime thrillers and courtroom dramas. Savdhaan India on Life Ok and Crime Patrol on Sony are dramatized real life police case...

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TV

THANK GOD, FOR FRESH CONTENT

Sony Entertainment Television has given viewers a show which could challenge and alter viewing habits away from the standard family melodramas. Its newest show -- Dil Ki Ba...

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Trending

Mrs. India Priyanka Khurana Goyal Joins Hands With Bal Snehalaya For Tree Plantation Drive On Earth Day

Mumbai 22nd April 2015:  On the occasion of Earth Day, Bal Snehalaya a joint enterprise of the Thane municipality, the railway police and the rainbow f...

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TV

SAAS BAHU AND TRADITION

??India lives in her villages,? is a quote attributed to Mahatma Gandhi. ?This isn't the exact quote, though. Gandhiji actually wrote, ?India is not Calcutta and Bombay. In...

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Trending

Geetu Mohandas(Liar’s Dice) And Raj Rishi More(Lunchbox), Among The Seven Selected Projects For Inaugural Drishyam / Sundance Institute Screenwriters Lab In Goa, India April 12-16

Sriram Raghavan(Badlapur, Ek Haseena Thi), Shridhar Raghavan(Yennai Arindaal), and Kasi Lemmons (Eve’s Bayou, Talk To Me), Srdan Golubovic (Circles), Erik Jen...

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Thought Factory

WILL TRADITION EVER TRANSITION

“Even a stopped Watch showscorrect timetwice a day” bespoke an optimist.

It is a matter of contemplation whether the same holds true for the march of ti...

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TV

A JUDICIAL MILESTONE

Last Sunday night, after the Roop Kanwar case, Bhanwar went back to another landmark in judicial history. The last jury trial in India. In the...

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Environment

Jammu and Kashmir flood: Two Houses Sink, 16 Feared Trapped; 100 NDRF Personnel Rushed To Valley

People in Jammu and Kashmir were advised to move to safety on Monday morning after the state government declared flood following incessant rainfall. The meteorological depa...

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