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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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Sustainable Development

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sust...

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Thought Factory

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sustainability, l...

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Thought Factory

Years Of Living Dangerously: Merchants Of Doubt hiding An Inconvenient Truth

The Climate Change debate has been active for close to thirty years now. James E Hansen was the first scientist to expose to dangers of climate change when he decided to of...

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Thought Factory

Apathy, Waste And The Rhetoric Of Concern

Rafi Nagar, Deonar, Mumbai
April 2012

The auto-rickshaw stopped at the corner of the narrow road. A large mound of garbag...

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Health

Disease Caused By Reduced Blood Supply To Heart Now Biggest Health Scare In India

Ischemic heart disease or illness in which blood and oxygen supply to heart is reduced is emerging as the main health problem in India. It often leads to heart attacks.

...

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Gender

Gender parity in workforce can boost India’s GDP by 27%: IMF chief Christine Lagarde

India’s GDP can expand by a whopping 27 per cent if the number of female workers increases to the same level as that of men, International Monetary Fund’s chief...

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Trending

DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
...

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Health

India Performs Badly In Breastfeeding, Ensuring Healthy Diet To Children

India has shown little improvement in breastfeeding infants and ensuring healthy diet to young children, a report by the Breastfeeding Promotion Network of India (BPNI) and...

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Trending

TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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