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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

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H&R Johnson: A Story of Solutions

YouTube has been abuzz with videos on physically-challenged and differently-abled people who fought the odds and emerged stronger. At first, these made people moist-eyed; b...

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VICTIMS, WOMEN & THE LANDED VOICELESS

So here?? the thing!

As I entered home this evening, my housekeeper Leela Lhama opened the door, as usual.

She normally takes my laptop bag from my hand and...

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Amit Agrawal joins Click Digital Studios’ Advisory Board

Mumbai, 14th May 2015: Click Digital Studios India Pvt. Ltd., (CDS) leading short form video from India is looking to turbocharge their growth t...

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Piracy And The Right To Entertainment

Walking through a busy Pali market in Bandra, Mumbai, on Saturdays, it’s almost certain to see ladies haggling over the size and shape of fruits and vegetables with t...

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Anupam Kher Cast In American TV Show Sense8

Veteran actor Anupam Kher has been roped in to be a part of the upcoming American sci-fi drama series Sense8, which will premiere on digital streaming service Netflix on Ju...

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United Technologies Announces ‘Citizens For The City’ Project And Neighbourhood Improvement Partnership Challenge

  • Up to INR One Crore to be offered as grants to citizen groups to deliver localized neighbourhood improvement pilot

    BENGALURU, May 7, 201...

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Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

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