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Sustainable Development

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Sustainable Development

A Green Revolution, This Time for Africa

Last month was the 100th anniversary of the birth of Norman Borlaug, the father of the Green Revolution. In 1944, Borlaug moved to Mexico to work on breeding high-yield, di...

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Environment

Climate Change Could kill 1 in 6 Earth Species

Currently, about 2.8 per cent of the species on Earth are at risk of extinction due to climate change that has already occurred. One in six species on Earth could be threat...

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Environment

Global Warming Slowdown Offers Only Fleeting Relief

Scientists show that long-term temperature rise is the inevitable consequence of increasing greenhouse gas emissions from fossil fuels. The so-called hiatus in global warmi...

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Health

Holistic Approach To Farming Can Mitigate Agrarian Crisis: M S Swaminathan

M S Swaminathan, well-known agricultural scientist, has flagged the issue of absence of integrated advice for farmers trapped in agrarian crisis. To address the growing dic...

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Trending

Raising Lady Gaga: Cynthia Germanotta On Why It’s Time For An Emotion Revolution

Cynthia Germanotta, president of Born This Way Foundation and mother of Lady Gaga, writes about raising her unique daughter and the Emotion Revolution, launched with Yale.<...

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Health

Fighting TB With A Drive-In Film And Test

Some lives hang on the distance of dusty roads, with a cure out of reach. Take tuberculosis, an ancient disease that still kills about 4,100 people each day around the worl...

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Thought Factory

TRADITION - BOON OR BANE

Tradition is a word that almost all Indians have grown up hearing. "India is a land of tradition", "our traditions date back to the earliest forms of civilisation", are jus...

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Thought Factory

Digging Deep: Our Affinity For Rituals

We build off the shoulders of our ancestors. As the shadow of our pastdances against the wall of time, every nuanced movement, every refraction, every proportion contains t...

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Hollywood

Top Chef Jamie Oliver Cooks Song With Ed Sheeran, Sir Paul McCartney For 'Food Revolution Day'

The 39-year old TV Chef co-wrote the song, which also aims to educate kids about food, with Sheeran, 24, while McCartney laid down the bass for the composition on the speci...

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