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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Environment

Most Glaciers In Mount Everest Area Will Disappear With Climate Change – Study

Most of the glaciers in the Mount Everest region will disappear or drastically retreat as temperatures increase with climate change over the next century, according to a gr...

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Bollywood

Ranveer Singh's Adorable Charity Initiative For Kids

Ranveer Singh is known to be more than just a Bollywood superstar. He has often pushed boundaries and ventured into unchartered territories with utmost ease and complete co...

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Festivals

Cannes: 21 Films That Stood Out At The 2015 Festival

Variety critics Scott Foundas, Justin Chang, Peter Debruge, Guy Lodge, Jay Weissberg and Maggie Lee weighed in with their choices for the 21 best films at this year’s...

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Gender

“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

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Hollywood

Cinema Against AIDS Raises Over $30 Million

The 22nd annual Cinema Against AIDS gala raised more than $30 million last week in support of amfAR, The Foundation for AIDS Research, and its pursuit of a cure for HIV/AID...

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Bollywood

Between Life Support And Death

In the recent Bollywood release Piku, 70-year-old Bhaskar Banerjee played by Amitabh Bachchan expresses shock that Rana (Irrfan Khan) allowed his cancer-stricken father to ...

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Trending

Bureaucracy Continues To Plague Indian Pubcaster Prasar Bharati

Today, most of the Doordarshan (DD) Kendras and AIR Stations are without Station Directors, which is the major cause for poor content and crash in TV audience of DD. The dy...

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Trending

Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

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Hollywood

Kristen Bell Honored For Commitment To Improving Health Of Women Worldwide

Jhpiego, an international health care non-profit and affiliate of Johns Hopkins University, honored actress-activist Kristen Bell and Los Angeles physician Howie Mandel for...

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