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Mass Media / Mass Effect

There is a scene in Inside Out where Joy and Sadness, Riley’s emotions along with Bing Bong, her imaginary friend are riding literally in her train of thought when th...

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Thought Factory

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

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Thought Factory

An Elite Cafeteria Or A Canteen For Everyone?

June 30, 2015, 9.15 pm

I heaved a sigh of relief as I put down my purse, lunchbox, umbrella and some vegetables I ...

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Hollywood

Forest Whitaker Narrates PSA Encouraging Men To Prevent Violence.

The Ad Council and national nonprofit Futures Without Violence launched a national public service campaign called #TeachEarly highlighting the pivotal role that men play in...

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Environment

What Do Angry Birds And Mad Max Have In Common? A Climate Change Message.

In any given 24-hour period, the average urban commuter is subjected to hundreds of corporate advertisements. By contrast, it?s easy to make it through the day without hear...

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Hollywood

Jennifer Lopez Named As Children's Miracle Network Hospitals Spokesperson

Jennifer Lopez is joining Children’s Miracle Network Hospitals as an official spokesperson to encourage supporters to “Put Your Money Where the Miracles Are.&rd...

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Trending

Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

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Hollywood

UNCF Partners With New Film SELMA To Support Minority Education

UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and origina...

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Bollywood

Thank you, Aamir Khan, for a Satyamev Jayate episode that brought gay pride into our homes

Over its past two seasons, Satyamev Jayate has established itself as a weepy. It doesn’t matter what the topic of discussion may be, host Aamir Khan will cry and inva...

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Sustainable Development

Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...

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