Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

That’s Cricket

With the IPL fever on, film historian Dhruv Somani, discusses Bollywood cinema’s takes on India’s favorite sport a...

Cabaret Queens

Film historian, Dhruv Somani, returns to the era of cabarets to select seven of the dancing divas that shone a light on Bollyw...

Similar strokes

Call it a coincidence or plain copycatting. Film historian, Dhruv Somani, writes on the curious clashes between Bollywood film...

The Name Game

Which star gets top billing? Film historian Dhruv Somani tracks the ‘pehle main, phir aap’ syndrome of the Bollywo...

The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

The second last word

Vinta Nanda writes about the prevailing culture in the business of media and entertainment in India. 

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Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...