Sneha Mathur, A New Role Model

In the early 1990s, at the then nascent MIFF (Mumbai International Festival for Documentary, Animation and Short Films), the package from Canada included a public interest ...

Bollywood & Sons, You Think You Can Bully Kangana Ranaut Out Of The Film Industry?

My name is Vinta Nanda and I have been around in the Indian entertainment industry since the mid-1980s. I started off as an assistant director under my idol Nadira Babbar i...

Do We Know What Our Children Want?

"There's always room for a story that can transport people to another place."

J.K. Rowling

Over the last one century or so, ordin...

Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

True Review Television - An Epic Showcase

Thanks to Lost Recipes hosted by Aditya Bal for Epic Channel, I actually watched culinary masterpieces of my community.  No, it isn’t Dhansak and patra ni machch...

True Review Television - Watch TV’s Bestest Shows On Monday

It’s that time of the year, when television has to be at its bestest. Next week, two   focal events will take centre stage on Indian television channels. On...

Content Makeover

Television channels are known to have shrugged their shoulders at non-Hindi preferred viewers. The argument being: these eyeballs aren?t money spinners. It is indeed ironic...

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...