How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

A Possible Rebirth of the Carbon Market?

Many people have voiced pessimism over an international agreement to address climate change since the 2009 climate conference in Copenhagen fell short of expectations. The ...

In 2000, the UN set eight goals that changed the world. They expire in 2015, what next?

AN UNCERTAIN BEGINNING

Although it was several years ago, I still remember how Melinda and I felt when we learned about the Millennium Development Goals. We were ho...

The East is grey

China is the world’s worst polluter but largest investor in green energy. Its rise will have as big an impact on the environment as on the world economy or po...