Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

President Urges Film Industry To Look Beyond Markets & Nurture Human Values

President Pranab Mukherjee has urged the film industry to look beyond markets and work together to help “nurture universal human values, which draw on our rich civili...

THANK GOD, FOR FRESH CONTENT

Sony Entertainment Television has given viewers a show which could challenge and alter viewing habits away from the standard family melodramas. Its newest show -- Dil Ki Ba...

Box Office bleeding: The Empty Screens Syndrome

The ticket window for Bollywood films has been seeing a continual slump for the last three years. It’s basically because of lack of good content, originality, scripts...

Short Takes 5, Pocket Films – Call for Entries

Into its fifth season,Short Takes 5 is looking for short film talent; contest offers a chance to visit Germany

Mumbai, May, 2015: Pocket F...

Manish Mundra Appoints Shiladitya Bora As Drishyam Films CEO

Mumbai, April 28, 2015: Manish Mundra, producer of award winning films such as Aankho Dekhi, Umrika and Dhanak, has appointed Shiladitya Bora as the CEO of...

Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

Let’s Talk Health: ‘Cancer: Stories of Survivorship’

CNN-IBN, India’s most awarded English news channel, in collaboration with the Apollo Hospitals presents ‘Let’s Talk Health’ – a unique show th...

SAAS BAHU AND TRADITION

??India lives in her villages,? is a quote attributed to Mahatma Gandhi. ?This isn't the exact quote, though. Gandhiji actually wrote, ?India is not Calcutta and Bombay. In...