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How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

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Entertainment Education Shows

Entertainment-Education is the process of purposely designing and implementing a media message to both entertain and educate. This is done to increase audience members??kno...

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Cinema spree continues on Day 7 of 16th Mumbai film festival

Mumbai, October 20, 2014: It has been a week since the 16th Mumbai Film Festival started and cine goers are yearning for more with every passing...

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Top 20 films to watch at the 16th Mumbai Film Festival by Anupama Chopra

 

Mumbai, October 2014: As the city gears up for the 16th edition of the Mumbai Film Festival; the premier film fes...

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Rani Mukerji promotes Make Way for Ambulance campaign

The Mardaani actress was present at the launch with Mumbai police commissioner Rakesh Maria Rani Mukerji who recently played a cop in Mardaani was present at the launch of ...

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20 must watch movies at 5th Jagran Film Festival, Mumbai

The 5th edition of Jagran Film Festival has become bigger and better. Travelling to 16 cities across 7 states, the festival has n...

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A Moment For Sony Pal

Sony Pal has used an old marketing tool which was common in Bollywood in the 1980s. The most widely cited context is Subhash Ghai?s Hero which was a launch vehicle for Jack...

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What Makes Community Health Care Work?

In response to Tuesday’s column about two programs in India that train relatively uneducated women as their villages’ health workers, readers provided an avalan...

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Orange Is The New Black Cast Unites On The Auction Block for Charity

In case you needed another reason to love Orange is the New Black, here it is. Piper Chapman, Big Boo and Litchfield’s Spanish Mamis are offering fans three unique op...

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