POLITICS AND COMPLEXITY OF CULTURES IN INDIAN MEDIA

Writing entertaining content is no longer about an indulgence; nor about the purging of an overwhelmed soul.

Neither is it about following directives of marketing a...

Pocket Films showcases the 10 best short films at Kala Ghoda Short Film Festival 2015

Mumbai, February 2015: Pocket Films is proud to associate with the Kala Ghoda Short Film Festival, to be held on 14^th February 2015.Po...

Shreyas Talpade Starrer ‘Baji’ Set For A 6th February 2015 Release

• The film marks the return of Shreyas Talpade to Marathi cinema after a span of eight years
• Produced by DAR Motion Pictures, Virtue Entertain...
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TV Today

Over the last year, 2014, I spent many days meeting with programming executives from the various leading networks of India. From all these talks, varying from the programmi...

‘Ashamed’ a short film promoted by Pocket Films goes viral

Mumbai, December, 2014: ‘Ashamed’ a short film promoted by ‘Pocket Films’ is a film with a powerful impact and les...

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

16th Mumbai Film Festival campaign promo gets support from the Indian Film Industry

Mumbai, October 7, 2014: The 16^th edition of the Mumbai film festival organized by the Mumbai Academy of Moving Image (MAMI) officiall...

‘Starting Small With Shorts’ Panel Discussion With Mr. Saameer Mody, Pocket Films at Jagran Film Festival

Mumbai, September, 2014: Mr Saameer Mody, Managing Director, Pocket Films will be one of the panelists of the discussion on “Starting small with shor...

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...