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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Health

When Alphabet Fails, Technology Succeeds

We had a tough time telling the family of a high risk pregnant woman to take special care of her and register for delivery at the district hospital. Despite repeated cautio...

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Environment

Most Glaciers In Mount Everest Area Will Disappear With Climate Change – Study

Most of the glaciers in the Mount Everest region will disappear or drastically retreat as temperatures increase with climate change over the next century, according to a gr...

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Sustainable Development

Can Big Data Based Intelligence Substitute Human Creativity?

Some time ago BBC published an article titled, “Calculated Risks: Will Algorithms Make Business Boring?” In the article, the author related this story: When Net...

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Trending

E LOUNGE UNWIND WITH Dwayne Johnson – ‘The Rock’

In this special episode of CNN-IBN’s weekend entertainment show E Lounge Unwind, watch Dwayne Johnson – ‘The Rock’ talk about his u...

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Bollywood

Ranveer Singh's Adorable Charity Initiative For Kids

Ranveer Singh is known to be more than just a Bollywood superstar. He has often pushed boundaries and ventured into unchartered territories with utmost ease and complete co...

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Trending

Beach Reading (And More)

Last year, there was only one book on my summer reading list that you could reasonably call a beach read. This year I tried to pick a few more things that are on the lighte...

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Festivals

Cannes: 21 Films That Stood Out At The 2015 Festival

Variety critics Scott Foundas, Justin Chang, Peter Debruge, Guy Lodge, Jay Weissberg and Maggie Lee weighed in with their choices for the 21 best films at this year’s...

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Gender

“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

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Health

Maternal Mortality: Not Just A Human Rights Issue

Around the world, governments, non-governmental organizations and public health entities have made major strides in tackling some of the greatest health challenges facing c...

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