How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

Another Game Changer, Mr Bachchan

In 2000, Amitabh Bachchan took a giant stride on to the small screen with Kaun Banega Crorepati. His TV debut was signaled as a first for Bollywood on TV. Now, 14 years lat...

Chitrangada Singh attends Gemfield’s Charity Auction

Indian actress Chitrangada Singh attended the Gemfield’s charity auction event held in Mumbai on June 6, 2014. The beautiful actress donned a Dior for the event. She ...

A mobile-based rural distribution network

Ramilaben Parmar, a farm labourer in Rasnol village in Gujarat’s Anand district, is elated. She has just bought a new sewing machine worth Rs.10, 000 for her daughter...

Marketing In The New Matriarchy: Women Have Never Had It So Good

The Rise of Feminine Values in Society Is Creating Better Marketing As women have increased their economic power in society and taken on more and more leadership roles &mda...

Lego Mixes It Up With Female Scientist Mini-figure Set

In an effort to make the Lego franchise popular with more girls, Lego is releasing a new mini-figure set featuring female scientists that will be part of its regular Lego p...

Maleficent Shows Strength of Female Audiences at Box Office

“Maleficent” rode “Frozen’s” coattails to a decisive victory at last weekend’s box office, analysts say. More than any other Hollywood p...

Madhuri Dixit Is Mascot For M.P. Health Campaign

The Madhya Pradesh government has appointed actor Madhuri Dixit as the brand ambassador for its Mamta Abhiyaan (maternal and child health) campaign. Ms. Dixit will kick off...

True Review : Edge of Tomorrow

Critics Rating:3.5 STARS*

Cast: Tom Cruise, Emily Blunt

Direction:Doug Liman

Produced:Erw...