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Health

Contraceptive Ads Get A New Look Thanks To A Group Of Designers

For many women, birth control has become a normal part of life, but contraceptive ads still tend to be patronizing and outdated. That’s why two designers, Erin Knutso...

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Kaleidoscope

Kaleidoscope - Just Not Funny

Disclaimer: The views and opinions expressed in this article belong to the writer and not indicative or representative of the organization ACEE - The Third Eye

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Kaleidoscope

Kaleidoscope : Steaming Fresh

The fourth edition of Writers Bloc, a wonderful initiative to encourage new writing, commenced last week and the city’s theatre scene perked up.
 
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Eye Think

Flowing With Rashmi: An Interview With The Director Of The FLO Film Festival

Rashmi Lamba is the Festival Director at the FLO Film Festival, a festival geared towards the empowerment of women. The festival explores positive portrayals of women and g...

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Gender

Ariel Reveals A Father's Secret Anguish

BBDO India and Ariel Matic from P&G have hit the bull's eye once more. Its latest video ad in its 'share the load' campaign, which encourages men to help their wives wi...

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Thought Factory

Of Gender Divide

Since the creation of Eve from Adam’s rib, the human rib on gender issues has not stopped tickling. Left no wiser since Biblical times, the issue remains burning and ...

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Trending

Rewind 2015: Indian Ads That Made News This Year

The year 2015 had its fair share of popular and controversial ad campaigns. From brands like Kalyan Jewellers who were forced to pull down their creatives after facing onli...

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Gender

Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

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Health

On Kid’s TV, Sugary Treats Pitched To Parents As Healthy

Children’s television has long been peppered with ads selling sugary snacks and drinks as fun, adventurous options for cool kids in the know. Now a study suggests tha...

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Sustainable Development

The Creator of 'Ethical Ad Blocker' Is Trying to Build an Ethical Tech Business

Since its release, Kazemi has received emails from users who didn’t get the joke. One person wondered why they couldn’t access the BBC website because they didn...

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