Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

Beach Reading (And More)

Last year, there was only one book on my summer reading list that you could reasonably call a beach read. This year I tried to pick a few more things that are on the lighte...

Disney TV Show to Inspire Young Girls to Pursue a Career in Science

Disney, along with Google and Nasa, is working on a new TV show that will inspire young girls to pursue a career in science and technology. According to a Washington Post r...

PRIMETIME?S MAHA GAMECHANGER

Life OK?s channel driver Mahakumbh- Ek Rahasaya, Ek Kahani, is a unique challenger to the saas-bahu sagas at primetime. Grabbing eyeballs on weekdays at 8 pm, the supernatu...

WEEKEND BOREDOM!

It?s that time of the year, when a few shows will be winding up; the first ones are KBC Season 8 and Satyamev Jayate Season 3. KBC?s Grand Finale is over two Sundays, to fi...

A Cut Above The Rest

Life OK has a new show which is worth the eyeballs -- Laut Aao Trisha. A top line cast, with some fresh young faces and a kidnap story, each episode leaves you asking for m...

World Cup 2014 : Girl power wins, Mumbra grants them their own football field

When a motley group of girls in the Muslim-dominated suburb of Mumbra started playing football in secret, they had no idea that three years later, they would be able to kic...

7th Filmsaaz concludes with Tigmanshu Dhulia, may shoot at AMU

The Valedictory function of the 7th Filmsaaz 2014, an annual International Film Festival of documentaries and short films, organized by University Film Club, Aligarh Muslim...

Stan Lee to be a part of TEDxGateway for the first time in Mumbai

To discuss his first Indian Superhero, CHAKRA THE INVINCIBLE!

Mumbai, December, 2013: Stan Lee, Chairman and Chief Creative Officer of POW! Entertainment and the co...