My city, my friend

Khalid Mohamed in a chat fest with Harshad Rajadhyaksha, Chief Creative Officer at the Ogilvy ad agency, on his passion for st...

The Storm In A Teacup

Dr. Sandeep Goyal puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' ca...

The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

I want to act, not be famous: Arif Zakaria

Aparajita Krishna tells us, that Arif Zakaria was born in a very respected Konkani Muslim family in Bombay.

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When Maradona beat Dolce & Gabbana

Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...

From here to eternity

Nidhi and Sushil Poddar talk to Khalid Mohamed about their book Blaze…, a tribute to their late son Divyansh’s tr...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Web talent on the rise but…

The fresh acting talent on the OTT platforms could rewrite the rules of Bollywood’s age-old star system but… are they promoted suf...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...