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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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