IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

Manasi Rachh: In the Spotlight

Aparajita Krishna traces actor, model Manasi Rachh’s interesting journey across theatre, films and now web-series.

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Abdullah Khan of Patna Blues

Aparajita Krishna writes that the debut novel of the 49 year old author born in village Pandari, 40 Kms from Motihari in Bihar...

Rewind 2015: Indian Ads That Made News This Year

The year 2015 had its fair share of popular and controversial ad campaigns. From brands like Kalyan Jewellers who were forced to pull down their creatives after facing onli...

Prakash Jha Supports The 'Run For Respect' Initiative At The Airtel Delhi Half Marathon 2015.

National award winning director, Prakash Jha was seen attending the Airtel Delhi Half Marathon 2015 which was held on Sunday.The director was present as part of the Run for...

Airtel And Uber Announce First-Of-Its-Kind Strategic Partnership

Bharti Airtel Limited and Uber have recently announced a first-of-its-kind strategic partnership in India. As part of this partnership, Uber riders across India can now pay...