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BARNALI RAY SHUKLA'S FEARLESS PORTRAIT

Vinta Nanda discovers Barnali Ray Shukla's humane documentary I Run Into Chairs, an intimate portrait of Divyanshu Ganatra's f...

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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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Business and Politics

PRESENTING LOVE IN AN UNUSUAL ROLE

Monojit Lahiri explores how love, emotion, intimacy, and human connection have evolved from personal values into powerful business tool...

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Powerful People

SHAMIR TANDON: MAKING MUSIC & INNOVATIONS!

Aparajita Krishna talks to Shamir Tandon, who has heard, seen, faced music (smiling emoji) from both behind-the-scenes busines...

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Business and Politics

IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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Thought Factory

GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

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Powerful People

Manasi Rachh: In the Spotlight

Aparajita Krishna traces actor, model Manasi Rachh’s interesting journey across theatre, films and now web-series.

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Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Business and Politics

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Alternative Entertainment

Abdullah Khan of Patna Blues

Aparajita Krishna writes that the debut novel of the 49 year old author born in village Pandari, 40 Kms from Motihari in Bihar...

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