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BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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Surf Excel Pakistan's #Madadekibadat Ad Film: The Full Story

Our the past few days, the social media has been abuzz with talk of 'that new Ramadan ad by Surf Excel'. As far as brand promise goes, the ad per se is unremarkable - a lit...

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