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GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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POWERFUL PEOPLE: YASSA KHAN’S BOLD NARRATIVES

Filmmaker Yassa Khan shares his journey from graphic design to cinema, creating deeply personal, visually stunning films like PINK, bl...

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BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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FESTIVALS: TRADITION MEETS INNOVATION  

Whistling Woods International Fashion & Costume Design students presented a dazzling blend of traditional artistry and modern innovation at...

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FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

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FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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FESTIVALS: THE BATTLE OF VOICES 2024

We’re proud to partner with Battle of Voices 2024, a groundbreaking podcast competition that empowers storytellers, encourages collaborat...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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