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Thought Factory

THE NEW BUSINESS OF ENTERTAINMENT

When Brands Become The Storytellers: The New Business Of Entertainment: Vinta Nanda explores how brands, technology, c...

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Festivals

DIWALI IS SERVED WITH LOVE

What Does It Mean to Eat Sustainably During Diwali? Diwali is as much about food as it is about light. Exploring India's rich ...

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Festivals

DURGA PUJA: FAITH MEETS COMMERCIALISM

Monojit Lahiri examines how Durga Puja has evolved from an intimate religious celebration into a high-profile spectacle shaped...

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Powerful People

ANURAG CHAUHAN: YOUNG BODY, OLD SOUL

In this conversation with Sohaila Kapur, social worker Anurag Chauhan reflects on menstrual hygiene, education, transgender inclusion, ...

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Business and Politics

IAA LEADERSHIP AWARDS HONOUR ICONS

IAA Leadership Awards 2026 brought together India’s leading business, advertising, media and creative voices, celebratin...

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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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AI and Tech

MICRO DRAMAS REDEFINE GLOBAL ENTERTAINMENT

India is emerging as the global growth engine for micro dramas and short-form entertainment, with mobile-first audiences, soar...

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Gender

WOMEN RESHAPE INDIA'S CREATIVE ECONOMY

From beauty and fashion to design, healthcare, communications and conscious luxury, India's women are building businesses rooted in heritage an...

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Business and Politics

PRESENTING LOVE IN AN UNUSUAL ROLE

Monojit Lahiri explores how love, emotion, intimacy, and human connection have evolved from personal values into powerful business tool...

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Gender

INDIA’S AD WOMEN EVOLVE

The changing face of women in Indian advertising is no longer confined to stereotypes of glamour or sacrifice. Brands today are under pressure ...

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